Kim Kardashian is
reportedly set
to earn a whopping $200million in one year from a free video game she
only launched last month which ranked number three yesterday
on
the iTunes charts. Bloomberg
is now reporting that the game, Kim Kardashian: Hollywood, could be the
reality star's most lucrative venture yet. Find the report below...
"Since its June 25 release, Kim Kardashian: Hollywood has
risen as high as second among most-downloaded free-to-play games
at Apple Inc. (AAPL)’s U.S. App Store, and the well-reviewed title
yesterday was third. Its success has driven shares of creator
Glu Mobile Inc up 42%. Continue...
“It might be our biggest game of the year,” Chief
Executive Officer Niccolo de Masi said in an interview. “We’re
not surprised. Kim is a one-of-a-kind talent with an incredibly
precise fit to the game engine that we tailored but already had
in the company.”
The Kardashian game takes users inside Hollywood, guided by
a virtual Kim who offers advice on how to become an A-list
celebrity, starting from the so-called E-list. “Dating famous
people will get you more fans, too,” instructs Kardashian, who
in real life is married to rap singer Kanye West.
While the game is free to play, the goal is to get users
hooked on in-app purchases such as clothing or a burst of energy
needed for traipsing through Hollywood. Users can spend as much
as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills
costs 4 game “dollars,” while 400 will buy a necklace.
Kardashian’s voice guides the uninitiated through casting
calls and parties, while users dodge surly tweets from rivals.
The game gives Kardashian’s most fervent fans a new way to
satisfy their appetites, de Masi said.
“Whether you’re following Kim on Twitter, Facebook,
Instagram or watching her show, with this game, you can play all
the time,” de Masi said. “You can get your Kim interaction
anytime you choose.”
Annual revenue from Kim Kardashian: Hollywood may reach
$200 million, estimates Douglas Creutz, an analyst with Cowen &
Co. in New York, who has the equivalent of a buy rating on Glu
Mobile and expects the stock to rise to $6 in the next year.
It’s the only title among the top 10 in the App Store with
a five-star rating, the highest possible, based on thousands of
user reviews.
“There’s no such thing as bad publicity, right?” Creutz
said. “Obviously, Kim Kardashian’s brand has driven people to
download the game. But at this point, the game has taken on a
life of its own.”
Posts
