The premium malt brand received 2golden stars, out of 3 at the
iTQi Superior Taste awards ceremony; making it the first ever African brand to
receive such an award amongst other internationally recognized premium brands.
At a press conference earlier today at the Nigerian
Breweries Headquarters in Iganmu Lagos, Amstel Malta Brand Manager, Hannatu
Ageni-Yusuf described the achievement as extremely delightful. “Amstel Malta is
very excited to be honoured with these prestigious awards. For us, quality is not
an accident. It is a concerted effort of genuine effort, intelligent direction
and skilful execution by dedicated people who have put in their very best to
ensure premium quality at all times. So, these awards are no means by luck and
will not be a reason to relax, as we will keep putting in more effort to beat
our best. We are especially elated by the fact that Nigeria can boast of being
the first and only African nation to receive the iTQi Superior Taste award” she
said.
Also present at the event were Nigerian female rapper,
Sasha P, popular comedian and compere, Tee A and CEO Hip TV, Ayo Animashaun.
The iTQi Superior taste award, which is targeted at the
international food industry to reward exceptional and remarkable taste and
quality, is based on sensory analysis of taste, vision, smell,
texture, flavour and mouth-feel. The 2014 edition received entries from over
130 countries and all products were tested by a panel of 120 judges made up of
world renowned Chefs and Sommeliers from different nationalities on a strictly blind basis,
without packaging or any kind of identification.
The Monde Selection quality award, which is targeted
at rewarding excellence among a global variety of consumer products, awarded Amstel
Malta the Gold Quality award in its Food and Beverage category based on the
brand’s taste, health, convenience, labelling, packaging, environmental
friendliness and innovation.
The Corporate Media and Brand PR Manager, Nigerian
Breweries, Edem Vindah assured consumers of the brand’s commitment to
constantly deliver quality. “Amstel Malta is set to do more to ensure greater
quality and taste and will stop at nothing to keep our consumers happy and
healthy because we are constantly geared towards being the best”, he said.
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